When somebody now says ‘I’m starting a business’, we tend to instantly think of the internet and online opportunities. In years gone by, the same words would have drawn a sharp intake of breath because it was risky, starting capital was required, and it seemed as though owning a business was reserved for the rich. With such a large change in perspective in such a short space of time, this can only be a reward from the hard work of Shopify, Magento, and many others.
The Rise of eCommerce - From luxury to normality, the eCommerce industry is expecting to receive $4.5 trillion worth of sales in 2021. Compare this to $1.3 trillion in 2014, it’s probably an understatement to use the word ‘growth’. Every year, more people buy their products online and platforms like Shopify and Magento are allowing it to happen. However, unlike many similar websites, they’re also going above and beyond (as we’re going to see today!).
Shopify - In 2016, over 130,000 different sellers started using Shopify Mobile which allows merchants to run their store from any location in the world on a mobile device. Towards the end of the year, this mobile app contributed to $555,000 worth of sales PER MINUTE during Black Friday and Cyber Monday. In 2017, 377,500 Shopify stores can be found across 175 countries and this all comes from the amazing features offered by the platform itself.
If you’ve never looked into the intricacies of Shopify, they provide a ‘drag-and-drop shop builder’ which is as easy to use as it sounds. With dozens of free themes, users can have a professional-looking store up and running within minutes. With no need for a degree or to outsource this task to an expensive professional, colors can be customized and images added with ease.
After this, all themes are fully-responsive which means they work perfectly well on mobile devices while Shopify Payments makes the financial transactions go through without a hitch and without the need for a third-party platform. In terms of the finer details, eCommerce sellers can get help with SEO, marketing, integrated apps, and analytics.
Magento - Meanwhile, Magento is another eCommerce platform with a focus on teaching both basics and advanced techniques to eCommerce merchants. Whenever users place an order, it comes with a free B2B Commerce eBook and this highlights their passion for teaching both beginners and experts alike how to progress in the eCommerce world.
In recent years, numerous large brands have turned to Magento for assistance and this includes Burger King, Coca-Cola, Charlotte Tilbury, Tom Dixon, and Peet’s Coffee & Tea. After visiting their website, you’ll see that they cater their service depending on what industry you’re attempting to break and this level of personalization is what has made the brand so popular today.
The Future of eCommerce - With both of these platforms now readily available with free trials and affordable packages, it means that people with a dream only need a laptop and internet connection to get started. Whether they know what they want to sell or they need help in this regard, the sites cater to beginners and keep every step of the process simple.
In previous years, there were many problems with these types of platforms because many buyers weren't confident in ordering. Today, Shopify and Magento are trusted platforms and they allow trusted eCommerce businesses to set up which has led to more interest from the purchasing aspect.
In the future, it looks as though their popularity within the market is only going to grow. Today, we live in a different online retail world to the one even just a few short years ago. As the platforms continue to add more features and tools for sellers, their dominance is going to become more powerful. In addition to brand-new start-ups, we’re also going to see large brands, just as we saw with Coca-Cola, choosing these platforms for their online presence and this is great news for all!
"Targeting without technology is like Driving without Wheels”